The history begins with Ernest Loste SIMCA, a former cyclist talented for his conversion, decided to open a garage in Paris. In 1907, he became the exclusive distributor of car Fiat for France. After the war, his business became so successful that the Italian parent begins to feel that leaving a little French pharmacies distribute its products is no longer conceivable.
In 1926 Safafa is created the "French Society Anonyme des Automobiles Fiat 'French subsidiary of Fiat and Italy responsible for ensuring the distribution of cars across France. Loste was appointed president of the company but is no longer a minority shareholder, the Italian Fiat associated holding the bulk of the capital. Fiat Loste requires a young CEO of Turin 28 years, Henri Theodore Pigozzi whose mission is to organize the sales network.
In 1929 , the global economic crisis causing the decline in world industrial production and withdrawal of all nations. For the sake of protectionism, tariffs have increased substantially: the face of French productions, cars Fiat are not at all competitive. Pigozzi managed to convince the shareholders of Fiat to produce their cars directly in France, the barriers have become too strong and assemble cars from imported parts is no longer possible.
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